Friday, July 17, 2009

Window Wall of Wheels

Wheel Display at F&F Tire in Brookfield WI - copyright 2009 Jeffery Blackwell

I was driving up Highway 100 in Brookfield, Wisconsin when I passed F&F Tire. This stunning display of chrome wheels glittered in the cool gray landscape and the store window reflected the low clouds that were trying to look threatening.

The reflections within reflections and the wonderful variety of wheel patterns demanded that I turn around… wait what seemed like 10 minutes at the red light again… and go back to make some pictures.

Wheel Display at F&F Tire in Brookfield WI 01 - copyright 2009 Jeffery Blackwell

The wheel, of course makes the car possible. As such, every single car ever produced has had at least three of them, and four is the magic number that provides optimal control and stability. So one might expect that the car wheel would have become standardized over the century or so of production. That will never happen.

The fact is that wheels are the most common way to personalize a car. They draw a viewer’s eye like no other part of the car. And, they are easily changed. For these reasons, there are a seemingly infinite number of variations in the available space between the hub and the rim.

Wheel Display at F&F Tire in Brookfield WI - 02 - copyright 2009 Jeffery Blackwell

I really became a bit entranced staring into this display. There are so many levels and layers to these images that they remind me of multiple exposures, showing one scene superimposed on another.

I tried converting some of these images to black and white, and while they would make beautiful silvery prints that way, on the screen the subtle casts and brilliant points of color add another dimension to the pictures.

And always the reflections.

Wheel Display at F&F Tire in Brookfield WI - 03 - copyright 2009 Jeffery Blackwell

Wheel Display at F&F Tire in Brookfield WI - 04 - copyright 2009 Jeffery Blackwell

All words and images copyright 2009 Jeffery Blackwell

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