Many businesses require the use of a vehicle, and I love the graphics they use to brand them.
This truck obviously belonged to J.J. O'Neill, Rural Route 1, back when a phone number had to be identified as such. Interestingly, I doubt that many people today would recognize North Lake 32-F-11 as a phone number.
I was curious about 'ol J.J., so I turned to the Web and found that there is still an O'Neill family living in the area.
In fact, according to the Erin Township News, in the Fall of 2007, the O'Neill farm was recognized as a Wisconsin State Century Farm. To qualify for the award, your family needs to prove continuous family ownership of a property in the state of Wisconsin for the last 100 years.
The original owners of the farm were, not surprisingly, dairy farmers, but also raised something called "road horses". I don't know, but I am guessing that means horses that were intended to be used for transportation.
This old workhorse came along a bit later than that, but it probably served on that farm for a good share of those hundred years.
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Born in Detroit.
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